I pinch

Honda has been running a brilliant series of commercials for its unique styled Element. In the series, a talking Element runs into various animals and has discussions. I think that the crab ad is the best (how genius is it that all the crab can think about is pinching!), but you can view all of them at the Element and friends website.

Created by Rubin Postaer and Associates, the advertisements are attention grabbing and funny. They have created print ads too (I like the Zebra) and a well-designed interactive website. Drive your Element around an island, meet new friends and play games. A note of caution, however. The crab is a formidable tic tac toe opponent