I went to see X-Men 3 tonight, and before the film I saw the newest Fandango advertisement. I admire Fandango’s marketing, and their talent at turning a really stupid name into a household brand.
Although I miss the early campaigns (“There’s a wild Fandango on the loose…”), I must admit that I have become a fan of the bag puppets. The Amoeba ad agency out of LA has done a fantastic job on such spots as “Clubbin’” and now they are back with a send-up of Bollywood musicals. My congratulations to the team for another great commercial, and the efficacy of the $1 million they spent on ad buys last year.
Bonus link 1: the people behind the puppets
Bonus link 2: buy the puppets’ merchandise