Monday, May 15, 2006

skype redux

I’ve written about Skype before. It’s a fantastic program that lets you place voice phone calls computer to computer free of charge. Today they announced a new promotion that makes Skype an ever better value. You can now call any phone number in the US and Canada– not just other computers - for free from now until the end of the year.

It is a brilliant marketing move to undercut competitors and gain further adoption. With more than 100 million downloads and more than 4 million simultaneously connected users even at this late hour, Skype is doing quite well with market acceptance, but this new offer will certainly help entice late adopters. It is very easy to use. From home or office just fire up the program, put on your headset and dial away. No need to purchase SkypeOut minutes or convince your friends to install Skype. And, the quality is outstanding.