better shaving through technology
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Usually, I don’t get sucked in by excessive marketing hype. OK, that’s not true, but I have been content with the Mach 3 for 7 years now. I resisted the upgrade to “Power” and I never contemplated the switch to Schick Quattro. However, despite the horrible television ads and the impossible to load flash website, at the end of last week I decided to try the Gillette Fusion.
Gillette’s newest razor (launched at the beginning of February) comes in 2 versions: orange (battery powered) and blue (normal, if any razor with 6 total blades can be called normal). I opted for blue. Both feature the same cutting heads: five-blade shaving surface; wider flexible cutting guard; and, a bonus blade on the back for trimming. It turns out that the Precision Trimmer is handy for tight spots like under the nose, but the real charm of the razor is the way the cutting guard works with the blades.
The improvements over the Mach 3 are most noticeable for the neck area and the chin. For these hard to shave regions, the Fusion seems to glide much easier resulting in less pulling and irritation as well as a closer shave. The wide guard also makes it easier to position the razor at the correct angle. I like to shave in the shower, and with the Fusion I feel much less of a need to keep my mirror fog-free.
Thus far, the Fusion has provided me the most comfortable shaves I have ever had. The only downside is the high $3 cost per cartridge. But, Gillette has to find a way to recover the more than $100 million they plan to sped marketing their newest innovation.
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Bonus link: hysterical and prescient parody of the blade arms race at the Onion
Bonus link for the ladies: Try Gillette’s Venus Vibrance razor free
1 Comments:
To quote Todd, "Still shaving with 2 blades? What are you, some sort of barbarian?!"
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